S3O™ Self-Sustaining SEO ©
Self-Sustaining SEO©, and S3O™ is a phrase and a term created by Mxaxx™ that refers to
a state where a brand, product, or service
becomes so deeply ingrained in popular culture
that it owns the mental real estate,
becomes the default association with a particular product, service, or action.
A S3O™ item remains relevant without
paid SEO efforts. It stays top-of-mind without
relying on continuous paid advertising
or search engine optimization
Its definition and explanation transcends
its original brand identity becoming a generic term,
symbolizing the product or service itself.
S3O™ is achieved when a brand creates
a unique value proposition, develops a memorable identity, and consistently adapts to cultural relevance, ultimately becoming synonymous with its sector.
Examples:
Kleenex (facial tissues)
Jazzercise (dance fitness program)
Rollerblading (inline skating)
S3O™ is the ultimate goal for brands
seeking long-term market dominance
and reduced marketing expenses.
Self-Sustaining SEO©
S3O™
A marketing phenomenon where a brand becomes synonymous with a product, service, or action, creating a lasting impression in consumers' minds. This occurs when a unique word, phrase, or term becomes deeply ingrained in popular culture, making it the go-to reference point for that particular sector.
Characteristics:
Ownership
The brand owns the mental real estate, becoming the default association.
Timeless Relevance
Remains relevant without relying on paid SEO efforts.
Cultural Significance
Becomes an integral part of the cultural lexicon.
Genericized Trademark
Transcends its original brand identity, becoming a generic term.
Examples:
Kleenex (facial tissues)
Jazzercise (dance fitness program)
Rollerblading (inline skating)
Q-Tips (cotton swabs)
Xerox (photocopying)
Benefits:
Unparalleled Brand Recognition
Reduced Marketing Expenses
Increased Customer Loyalty
Market Leadership
Achieving S3O™
Create a Unique Value Proposition
Develop a Memorable Brand Identity
Consistency and Persistence
Cultural Relevance and Adaptation
By achieving Self-Sustaining SEO, brands can establish a lasting presence in the market, minimizing the need for paid advertising and cementing their position as industry leaders.
A WORD IS NOT A BRAND
BUT YOUR BRAND - CAN BECOME A WORD
Words, terms and phrases can be
borrowed or adopted from other languages
and cultures In their original form
or adapted to fit a language
Some words and phrases can become
so popular, they become the lexicon
of multiple languages
New words, terms phrases emerge as a
result of cultural shifts and
social media sharing
Cognates are words that have a
common origin and similar meaning
in different languages.
Hotel, Telephone, Music, etc.
Brand names or words that remain
unchanged across languages
are called Internationalisms
or Global Brand Names.
Such as Google, Instagram or TikTok