We employ a comprehensive evaluation framework consisting of 20 distinct sections.
Each assigned a grade from 1 to 20, to meticulously
assess the potential of a domain.
This approach enables us to holistically examine
various facets of the domain, ranging from
descriptive power and adaptability to market trends,
SEO-friendliness, legal considerations, and more.
By assigning specific grades to each criterion,
we ensure a thorough analysis that goes
beyond a mere surface assessment,
resulting in a nuanced understanding of the
domain's strengths and opportunities for improvement.
Say What It Does
Will the word accurately describe the product or service it represents ?
Does It Send A Message
Can the name convey a particular message or feeling to the target audience?
Is It Adaptable To Markets
Can the word be used across different markets and be relevant in the future ?
Will the name align with the overall strategy and vision of the brand?
Is There A Place For It
Will the word fill a gap in the market or help it stand out among competitors?
Is It Distinctive
Is the word unique and recognizable enough to capture market share?
Distinctive But Similar
Is the word distinct but still similar enough to be easily understood?
Is It Creative
Is the word unique and creative enough to capture attention?
Will It Tweak Interest
Is the word interesting and engaging enough to pique interest?
Easy To Remember
Is the word memorable, spellable, and easy to pronounce?
More Than A Word
Can the word be a term, a phrase, a noun, a verb, and used to describe?
Social Media Term
Will social media utilize it as a term to describe something?
Will the chosen domain name be easily understood and pronounced by an international audience, transcending language barriers and cultural nuances?
Not Too Geeky
Cannot be too technical or geeky to be understood or used.
Ensure the domain name doesn't infringe on existing trademarks or copyrights.
Will the domain name still be relevant as your brand or project expands?
Does the domain name contain relevant keywords for search engine optimization?
Does the domain, if a portmanteau or slang brand, have the potential to be easily recognizable and become an SEO-friendly brandable keyword?
Choose an appropriate domain extension (TLD) that aligns with your brand.
Consider emerging trends and technologies that could impact your industry.